User Research

Phase 1 - Research and Define

User Research 

User research results determine the best path for achieving business objectives, measuring scalability, and pinpointing opportunities for innovation.  

Comprehensive user research gives you the foundation on which we build effective functional products and services designed to meet your desired outcomes. We use a variety of specific observation techniques and feedback methodologies to learn about user and customer behaviors, motivations, and needs. We must fully understand the user experience to design products that work. Taking this thorough approach means you avoid technical debt, dysfunctional processes, and sub-par solutions that create barriers to complete adoption by users and customers.

Keep up with and stay ahead of ever-evolving technology through ongoing User Testing. Your team, your business model, and your technology products can best evolve to meet user and customer needs when you fully understand their perspective and engage to meet their expectations.

Don’t test for the now, test for continual growth and transformation. 

Client Type

  • Start Ups
  • Non Profits
  • Mortgage Lenders
  • Credit Unions


  • Individual Interviews (Users, Customers, and Stakeholders)
  • A/B testing
  • Task Analysis
  • Usability Testing
  • Custom Feedback
  • Email Surveys
  • Attitudinal Research

Case Studies

  • Barelastics
  • Jersey Mortgage