We believe that a digital mortgage experience is the best experience for servicing borrowers and supporting origination processes.

We believe that a digital mortgage experience is the best experience for servicing borrowers and supporting origination processes.

These are the three key areas to invest in for a successful digital mortgage experience:

People

Lender’s most valuable assets are the people they hire to help humanize the digital mortgage experience. To help new borrowers, lenders need to understand how technology helps them work smarter, faster, and efficient. To achieve this, lenders must take a human-centered approach to fulfill these demands.

 

Technology

The best digital mortgage experience comes through an informed and intentional selection of connected lending tools and services, guided by your business objectives. People and processes should drive the use of lending technology, instead of allowing technology to drive the business. 

 

Process

It’s normal to experience a struggle when attempting to implement improvements towards your speed to close. Fortunately, there are new ways to organize your work that will help overcome these challenges by leveraging the right set of lending tools and services. Now is the time to break free from the human tendencies and tedious workarounds that get in the way of achieving a digital mortgage experience that works!

Now’s the time to move towards a digital strategy as the catalyst for growth, not as a reason to install new technology.

Customer Experience

A key component to improving customer experience is getting feedback from previous customers about their experience with a lender. This will help to fine-tune customer services, as well as identify opportunities that can be seized by leveraging new or existing technology. At Indica Digital we use design thinking to approach customer experience improvements. 

Website

A lender’s website should act as its best salesperson. A well-designed website instills trust and when equipped with the right tools, provides borrowers with streamlined digital mortgage experience. 

CRM

A CRM (Customer Relationship Management) can serve the key points in the mortgage origination process: help unite all parties involved with originating a loan (sales/marketing and operations) and keep external stakeholders (borrowers, real estate agents, and lawyers) in the loop. Additional benefits include easy communication, transparent milestone tracking, and notification, plus more. 

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POS

A POS (Point of Sales) is the second level of the online borrower experience and by far the most important. A generic, out-of-the-box configured POS is ok but a POS that is customized and configured for the borrower experience in mind and integrates into an existing lending technology is a WIN for all lending firms.

LOS

We understand that your LOS is at the core of the lender’s loan origination, and for this matter, it is required to meet the specific needs and capabilities its team requires. This is why we offer custom configuration to LOS (LendingQB). 

Business Process Analysis

Discovery and design are the first steps in better understanding your origination processes.
We work with operational managers to conceptualize improvements for your current origination processes and workflows with well designed process models and flowcharts. This is done in order to locate any current processes leading to big problems or thwarting untapped opportunities. This is the precursor to deliver some quantifiable successes within a reasonable time frame. 

Mortgage Automation

We believe that your time and energy are of the most important to both your business and your bottom line. As a result, we aim to save you time, save you money, and save you resources. With automated processes in place, we will ensure that best practices are implemented to improve both operational efficiency and employee satisfaction.

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Systems Integration

We work with the lender’s operational and sales managers to build a custom and flexible A-Z digital mortgage solution for that will reduce operating costs. This is done by creating a data bridge between existing technologies (third party applications and services) that don’t talk to each other. 
Our approach is simple, we first analyze your entire mortgage technology stack. Then we create process models and flow charts to help conceptualize data flow. This is the precursor to identifying opportunities that improve efficiencies. 

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