We believe that a digital mortgage experience is the best experience for today's borrowers.
We believe that a digital mortgage experience is the best experience for today's borrower.
These are the three key areas to invest in for a successful digital mortgage experience:
People
Lender’s most valuable assets are the people they hire to help humanize the digital mortgage experience. To help new borrowers, lenders need to understand how technology helps them work smarter, faster, and efficient. To achieve this, lenders must take a human-centered approach to fulfill these demands.
Technology
The best digital mortgage experience comes through an informed and intentional selection of connected lending tools and services, guided by your business objectives. People and processes should drive the use of lending technology, instead of allowing technology to drive the business.
Process
It’s normal to experience a struggle when attempting to implement improvements towards your speed to close. Fortunately, there are new ways to organize your work that will help overcome these challenges by leveraging the right set of lending tools and services. Now is the time to break free from the human tendencies and tedious workarounds that get in the way of achieving a digital mortgage experience that works!
People
Lender’s most valuable assets are the people they hire to help humanize the digital mortgage experience. To help new borrowers, lenders need to understand how technology helps them work smarter, faster, and efficient. To achieve this, lenders must take a human-centered approach to fulfill these demands.
Process
It’s normal to experience a struggle when attempting to implement improvements towards your speed to close. Fortunately, there are new ways to organize your work that will help overcome these challenges by leveraging the right set of lending tools and services. Now is the time to break free from the human tendencies and tedious workarounds that get in the way of achieving a digital mortgage experience that works!
Technology
The best digital mortgage experience comes through an informed and intentional selection of connected lending tools and services, guided by your business objectives. People and processes should drive the use of lending technology, instead of allowing technology to drive the business.
Now’s the time to move towards a digital strategy as the catalyst for growth, not as a reason to install new technology.
Borrower Experience
A key component to improving the borrowers’ experience is getting feedback from previous borrowers about their experience with a lender. This will help to fine-tune customer service, as well as identify opportunities that can be seized by leveraging new or existing technology. At Indica Digital, we use design thinking to discover customer experience improvements.
Website
A lender’s website should act as its best salesperson. A well-designed website instills trust and when equipped with the right tools, provides borrowers with streamlined digital mortgage experience.
CRM
A CRM (Customer Relationship Management system) can serve the key points in the mortgage origination process: help unite all parties involved with originating a loan (sales/marketing and operations) and keep external stakeholders (borrowers, real estate agents, and lawyers) in the loop. Additional benefits include easy communication, transparent milestone tracking, and notification, plus more.
POS
A POS (Point of Sales) is the second level of the online borrower experience and by far the most important. A generic, out-of-the-box configured POS is ok but a POS that is customized and configured for the borrower experience in mind and integrates into an existing lending technology is a WIN for all lending firms.
LOS
We understand that your LOS is at the core of the loan lifecycle, and for this matter, it is required to meet the specific needs and capabilities its team requires. This is why we offer custom configuration to LOS (LendingQB).
Business Process Analysis
Mortgage Automation
We believe that your time and energy are of the most important to both your business and your bottom line. As a result, we aim to save you time, save you money, and save you resources. With automated processes in place, we will ensure that best practices are implemented to improve both operational efficiency and employee satisfaction.